FLUFF! Videotorial by 7th Man Magazine

'With the increasing popularity of digital consumption of fashion magazines (iPhone, iPad, digital versions), publications are starting to utilize the possibilities of the digital medium. Videotorials (video editorials) are one of these novel features that bring a new dynamic twist to traditional editorials. New men’s fashion magazine 7th Man promises to lead the way in this field. Here is their first videotorial, FLUFF!'

FLUFF! from 7THMANMAGAZINE on Vimeo.

'FLUFF! features models Dominic O'Keefe [M&P] and Chris Tanner [Premier]. It is directed by Georgi Banks-Davies [PlayPeople.TV], styled by Dan Blake, with art direction by Dean Hau, set design & build by Laura Hindes & Sam McNair, makeup by Karla Barchieri, and hair by Karl Brown.' - Homotography