It's here! To keep your Monday from being a complete drag, Lady Gaga has premiered the anticipated, and extremely colorful, music video promoting her new single, "Applause" on Good Morning America this morning. Ignoring the drama currently surrounding the singer and her new track, the video proves Gaga is on top of what she's known for doing, creating iconic visuals to go along with her upbeat, catchy pop tunes!
Looking past the exciting explosions of color and crazy pop art references, for now, the first thing that drew my attention to Lady Gaga's first video in two years was how incredibly gorgeous the singer looks in all the creations she wears for the new project. Whether she's wearing a tail decorated with lights, sporting unique clown-looking make up, strutting down the runway in wings I wish I had for this upcoming Halloween season, or rocking a short blonde look while busting out some intricate choreography, Gaga looks better than she ever has.
"Applause" was described as a true pop music video by Gaga herself and I can now understand what she meant by those words. The visual is an array of things mashed up into one. It is a fight between color and black & white, with some hand-draw pieces thrown in for good measure. It is a mixture of art references from different genres and decades. In the short, three and a half minute video, short in Gaga standards, the artist packs in so much but somehow it all seems to work in order to let fans know that she has been craving their applause since her time away from the spotlight. We see Lady Gaga rocking a Joan Jett outfit, David Bowie make up, recreated as a swan, and popping out of a top hat. Who else could do this?
As a Gaga fan, I feel the artist did not let down her critics or vast number of loyal fans who anticipate the release of every music video she releases. The color, the fashion, the facial expressions, the message, is all there in hopes of adding another layer to the "Applause" and upcoming ARTPOP era. Don't even get me started on the dance moves she showcases in the video, ones I've already started to learn. Never to do the same thing twice, or fall in with the current trends, Gaga has created a music video that could be regarded as one of her best in the near future, sitting nicely besides "Bad Romance" and "Marry The Night". Now, there is so much to digest and dissect, that even after 10 views already, I still feel the need to research and dig deeper. Fun!
"Applause" is currently sitting at number 7 on the iTunes chart, should makes its debut on the Billboard Hot 100 this week and sell over 225,000 copies in its first week. The video will surely help boost numbers, but lets take it for what it is right now: the return of a pop icon to the screen, where she belongs. One thing is certain though... Gaga was not kidding when she said she wasn't just an icon, she's every icon! Glad to have you back Mama!
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